“I'm like, go tell her it's us! We're Gay Pride Apparel!” Aragon said.īut that wasn’t “the coolest thing that’s ever happened” to the co-owners since they launched their online apparel brand in January 2019. On June 28, the west Phoenix couple was at the Queer Liberation March in New York City when they saw “not one but three different people wearing one of our shirts.” Sergio Aragon and Jesus Gutierrez had been operating Gay Pride Apparel for a year and a half when they saw their creations out “in the wild.” View Gallery: 2020 holiday gifts: Shop local with metro Phoenix makers, artists